HOW TO DRAFT AN INFORMATIVE VIDEO CONTENT

Video contents have become one of the most prominent information source. This means that anyone who wants to take the path of making explainer videos must be someone who has had undergone thorough information verification and research. That is because of the responsibility that he/she carries on his/her shoulders. 

Therefore, before you could make your video happen, you must go through a deep thinking and planning. To help you out, HERE'S HOW:

You might want to sit down and relax. Take out your notebook if you want and take down what your video is really about. This would help you identify your objectives and understand the  needs of your target audience as well.

YOU MIGHT WANT TO ANSWER THESE QUESTIONS:

• What is the purpose of your video?
• What action would you like your viewers to take after watching your video?
• Who is your audience and what are their habits online?
• What value does your video give or impart to your audience?

Once you already have answered those questions, it is time to make your script. In writing your script, you have to remember that your video shall NOT exceed two minutes. Therefore:

• your script must be short.
• make an introduction that would make your viewers want to stick around till the end of your presentation.
• speak in simple language.
• focus on storytelling - do not mistake this for a narrative- this only refers to how you deliver your content to your audience.

With the script at hand, it is now easy to craft your storyboard. This shall become your guide in producing your video.

However, this portion may not be necessary once you have made a very efficient script template and storyboard rolled into one.

References:

Strange, M. (28 June 2019). How to write engaging and informative
 video content. Retrieved from  https://www.redmoxy.com/how-to-write-engaging-and-informative-video-content

Epiheo. (2013).  How to write a killer explainer video script. 
Retrieved from https://www.videobrewery.com/blog/how-to-write-a-killer-explainer-video-script/

Cockerham, L. (26 September 2016). How to Write a Corporate Video Script 
in 7 Steps. Retrieved from https://www.skeletonproductions.com/insights/how-to-write-a-corporate-video-script